> For the complete documentation index, see [llms.txt](https://t-matic.gitbook.io/docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://t-matic.gitbook.io/docs/getting-started/quick-start.md).

# Quick Start Guide

This page takes you from a blank screen to your first brand insight. Follow these steps in order. There are no branches or optional detours — just the shortest path to value.

**Time to complete:** approximately 8–12 minutes (plus 2–4 minutes for the AI pipeline to run).

***

## Step 1 — Create your account

Go to your T-Matic workspace URL and click **Sign in**. You will be redirected to the authentication page.

Enter your email address and choose a password, then confirm your account via the verification email. Once confirmed, you will be returned to T-Matic and logged in automatically.

> If your organization uses single sign-on (SSO), click **Continue with SSO** and enter your organization's domain. Your IT admin will have provided the domain name.

***

## Step 2 — Create your first project

A project is a container for one brand. Everything T-Matic learns about that brand — its pages, identity, knowledge graph, and AI analysis — lives inside the project.

1. From the dashboard, click **New project**.
2. Enter a name for the project (e.g., the brand name you are analyzing).
3. Enter the brand's website URL. Use the homepage: `https://acme.com`.
4. Click **Create**.

T-Matic immediately begins analyzing the website. You will see a progress indicator showing which stage the pipeline is in.

**What is happening in the background:** T-Matic crawls the homepage, discovers internal links, and works through the site in priority order — homepage first, then key pages (About, Products, Pricing), then supporting pages. As it crawls, it runs the AI pipeline to extract brand identity, voice, and relationships.

***

## Step 3 — Wait for Brand DNA

Brand DNA is T-Matic's structured profile of the brand. It takes 2–4 minutes to generate the first draft (from the homepage alone), and the final version is enriched with the rest of the site over the following minutes.

You will see the status progress through these stages:

| Status                     | What is happening                             |
| -------------------------- | --------------------------------------------- |
| Crawling website           | Fetching the homepage HTML and screenshot     |
| Discovering pages          | Building the list of pages to analyze         |
| Generating Brand DNA draft | AI analyzing the homepage                     |
| Draft ready                | First version available — pipeline continuing |
| Complete                   | Full Brand DNA ready                          |

When the status shows **Complete**, or as soon as you see **Draft ready**, click on the project to open it.

***

## Step 4 — Ask your first question

Inside the project, open the **Maven** tab in the left navigation. Maven is T-Matic's AI assistant. It has read the brand's website and can answer questions about it.

Type a question in the input field. For example:

> What are the core value propositions this brand communicates?

or

> Who is this brand's target audience based on their website?

Press **Enter** or click **Send**.

***

## Step 5 — Read the result

Maven will respond with a structured answer drawn from the brand's actual website content. The answer is grounded in what the site says — not a generic summary.

You can follow up with more questions in the same conversation. The context carries over.

***

## What to explore next

Now that you have a project running and Brand DNA generated, here is what to look at:

* **Brand DNA tab** — The full structured profile: identity, visual language, voice, tone, and values.
* **Sources tab** — Individual page analyses. Each crawled page shows factual extraction, voice analysis, knowledge graph, and taxonomy mapping.
* **Graph tab** — A visual knowledge graph of every entity and relationship T-Matic found across the site.
* **Social tab** — Connect a social account and start scheduling or generating content informed by the brand's DNA.

When you are ready to set up your workspace properly (team members, billing, preferences), go to [Account Setup & Configuration](/docs/getting-started/account-setup.md).


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://t-matic.gitbook.io/docs/getting-started/quick-start.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

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Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.